Mansfield Marketing Blog & News

As a Houston industrial company, how do you get found in AI search? I'm Doug Mansfield, and I explain how to use Generative Engine Optimization (GEO) to get your expertise cited by LLMs and win global business.

Houston B2B owners: Spend your advertising dollars more carefully on Google and LinkedIn Ads. I'm Doug Mansfield, and I'll show you the "Warming up the audience" retargeting strategy to get more leads for less.

Why is Houston industrial marketing so unique? Doug Mansfield explores the shift from handshakes to digital and the critical rise of Generative Engine Optimization (GEO).

What is 'awareness' in marketing? I'm Doug Mansfield, and I explain the critical difference between brand awareness and product awareness—and how to solve both.

It’s one of the most baffling problems a business owner can face. You are the undeniable expert in your field. You know your product, your industry, and your customers inside and out. Yet, you’re still losing sales to competitors you know aren't as good as you. Why?

Marketing for a start-up company? Don't copy your competitors. Doug Mansfield explains how to build a unique strategy with the FADA framework to generate sales.

When you market your company, who do prospects meet? As a B2B business owner, you face a critical strategic choice every day. Do they meet you, the personal expert, engaging them on a one-to-one level? Or do they meet your brand, a professional entity that speaks as a unified voice?

As a B2B business owner, you are faced with a fundamental choice: how do you find new customers? The two primary strategies are marketing through promotion (a "push" strategy) and marketing through attraction (a "pull" strategy). It's important to understand that this isn't necessarily an either/or choice; many successful companies use a blend of both. However, depending on the founder's personality, resources, and available time, it may be wise to choose one path and excel at it. This is especially true for founders who are experts in their field but may not be natural salespeople, a common challenge we call the " founder's sales dilemma ".

Analyze WTI crude oil price trends from 2016-2026. Discover how Houston's diversified economy, led by LNG and petrochemicals, remains strong despite projected price volatility.

If you're a B2B business owner who manages your own marketing, you probably know the frustration. You look at your website analytics and see "traffic." People are visiting! But when you check your email or answer the phone, it’s crickets. Or worse, it's inquiries from people who can't afford your solution, are in the wrong industry, or live in a country you don't even service.

Why do agencies market B2B companies like B2C brands? Discover the difference between marketing an excavator vs. an energy drink and why your sales depend on it.