Serving U.S. Clients from Houston, Texas
Houston B2B Marketing Agency
Houston-based B2B marketing agency serving U.S. clients. We help companies selling to other businesses get found, build credibility, and close more deals.
The B2B Buyer Has Changed
The handshake era is changing. Procurement teams that once relied on referrals and existing relationships now conduct research online before making contact. They build shortlists from search results, AI recommendations, and industry directories. By the time they reach out, they've already narrowed their options.
If your company isn't visible during this research phase, you're not in the conversation. It doesn't matter how strong your capabilities are or how long you've been in business. Buyers can't choose what they can't find.
AI search didn't reduce the number of opportunities in your market. Those deals still exist. What changed is how decision-makers find vendors. If your sales are declining, a competitor is likely gaining that business because they're better positioned for how buyers research today.
Who This Is For
B2B companies with sales cycles measured in months, not days. Companies where deals require approval from procurement, operations, finance, and technical teams. Companies selling to other businesses, not consumers.
Designed for companies like manufacturers selling to OEMs, service providers bidding on contracts, distributors selling to procurement departments, and professional services firms pursuing enterprise accounts.
If your average deal value justifies a months-long sales process and your buyers are other businesses, this page is for you.
Who This Is Not For
Companies selling low-cost products or services where buyers decide quickly without evaluating alternatives. Transactions that don't involve multiple stakeholders, approval processes, or risk assessment. Purchases where the decision happens easily rather than through research.
If your checkout page does the selling and buyers don't need to vet you before purchasing, we're not the right fit.
Challenges B2B Companies Face
Long Sales Cycles with Multiple Decision-Makers
B2B purchases involve 6-14 stakeholders across procurement, engineering, operations, and finance. Each has different concerns. Procurement wants cost efficiency. Engineering wants technical specifications. Operations wants implementation feasibility. Finance wants ROI justification.
Marketing that speaks to only one stakeholder fails to move deals forward. Your content must address each perspective or lose momentum when the wrong person reviews your materials.
Gatekeepers Block Access to Decision-Makers
Your sales team knows who makes the final call. Getting to that person is the problem. Marketing that only reaches gatekeepers produces meetings that go nowhere. Strategic visibility means appearing in front of decision-makers directly through the channels they use for research.
The Shift from Relationships to Data-Driven Procurement
Companies that built their client base through referrals and industry relationships find those methods producing fewer results. Procurement departments now follow formal evaluation processes. They research vendors online, compare options systematically, and document their decision criteria. "We've always worked with them" carries less weight than it used to.
Competitors With Weaker Capabilities Win Business
You lose bids to companies you know you could outperform. The problem isn't your capabilities. It's that procurement teams can't see the difference between you and the alternatives. Everyone claims quality and experience. Those words don't differentiate anyone.
Marketing Activity That Doesn't Connect to Revenue
You've invested in a website. Maybe SEO or content. Possibly advertising. But none of it produces a measurable increase in qualified opportunities. Marketing feels like an expense you tolerate rather than an investment that produces returns.
How We Approach B2B Marketing
Mansfield Marketing starts with your revenue goals, not a list of services to sell you. We diagnose what's actually preventing growth, then build a strategy that addresses those specific barriers.
Position Before the RFQ
By the time procurement sends an RFQ, they've already built a shortlist. Our goal is to get you on that list before the formal process begins. This requires visibility in the channels buyers use during research: search engines, AI platforms, industry directories, and professional networks.
Speak to Multiple Stakeholders
Different decision-makers need different information. We create content that addresses procurement concerns, technical requirements, operational considerations, and financial justification. Your website becomes a resource that moves deals forward rather than a brochure that gets skimmed and forgotten.
Bypass Gatekeepers Through Strategic Visibility
Instead of relying solely on outbound sales to reach decision-makers, we build inbound visibility that attracts them directly. When a VP of Operations searches for solutions to a problem you solve, your company appears. No gatekeeper involved.
Connect Marketing to Measurable Outcomes
We track qualified opportunities, not vanity metrics. Website traffic matters only when it produces pipeline. Our reporting focuses on the numbers that affect your revenue: inquiries from qualified buyers, proposal requests, and sales conversations with decision-makers.
What Success Looks Like
B2B marketing success isn't measured in impressions or clicks. It's measured in qualified opportunities your sales team can work.
Depending on your business model, success looks like:
- RFQs from procurement teams at target companies
- Proposal requests from qualified buyers
- Sales conversations with decision-makers, not gatekeepers
- Shorter sales cycles because buyers arrive pre-educated
- Visibility in the research phase before competitors know an opportunity exists
Why Mansfield Marketing
Mansfield Marketing operates from Houston, serving B2B clients across the United States. We've spent 16 years working with companies that sell to other businesses, including manufacturers, industrial service providers, logistics companies, and professional services firms.
Our team has conducted over 400 SBA-sponsored consultations with business owners facing these exact challenges. We've seen what works and what doesn't across industries and company sizes. Our published articles in BIC Magazine and other industry publications demonstrate expertise in complex B2B sales environments.
We understand that B2B marketing is fundamentally different from consumer marketing. Longer cycles. More stakeholders. Higher stakes. Marketing that works for quick consumer purchases fails in this environment. We build strategies designed for how B2B buyers actually make decisions.
Take the Next Step
Schedule a consultation to discuss your current marketing challenges and determine whether Mansfield Marketing is the right fit for your B2B company.
Not ready to talk? Explore our Articles to see how we think about B2B marketing, or review SBA Consultation Insights to see the patterns we diagnose in real business consultations.
