Serving U.S. Clients from Houston, Texas

Industrial & B2B Marketing Services

Stop the guesswork. We deliver clear, focused strategies designed to solve the chaos and drive predictable revenue growth.

Monthly Marketing Services We Provide

These services are provided on a monthly recurring basis with no long-term contract.

SEO (Search Engine Optimization)

Search Engine Optimization, or SEO, is a vital service designed to place a business prominently in front of potential customers who are actively searching for solutions on major platforms like Google and Bing. By securing high visibility in organic search results, this strategy drives qualified traffic to a website, building long-term brand authority and connecting companies with high-intent prospects. Mansfield delivers these results by recognizing that effective SEO is built on a backbone of high-quality content that satisfies the needs of both human readers and search algorithms. This process goes beyond simple keyword targeting; it involves a comprehensive optimization of website architecture to ensure seamless mobile and desktop performance. Technically, the service focuses on aligning site content with specific user criteria and search engine standards, ensuring that pages are indexed correctly to dominate search listings and convert visitors into valuable sales opportunities.

AEO (Answer Engine Optimization)

Answer Engine Optimization, or AEO, is a strategic service designed to position a business as the definitive, single source of truth for specific factual queries. By securing "zero-click" visibility in high-value formats like Google’s featured snippets, "People Also Ask" boxes, and voice search responses, this approach allows companies to capture high-intent customers the moment they seek immediate solutions. This strategy establishes instant authority and ensures a brand owns the most prominent real estate on the search results page. Mansfield implements this by crafting concise, "answer-first" content that directly addresses the "who, what, how, and why" questions users frequently ask. Technically, the process relies on organizing data into clear Q&A structures and bulleted lists, while utilizing specific technical signals like FAQPage and HowTo schema markup to ensure search algorithms can effortlessly extract and present the information as the best possible answer.

GEO (Generative Engine Optimization)

Generative Engine Optimization, or GEO, is a forward-thinking strategy designed to establish a business as a trusted authority within the rapidly evolving landscape of AI-powered search. As users increasingly turn to tools like ChatGPT, Google Gemini, and Perplexity for answers, this service ensures a brand is not just found, but actively cited and recommended in synthesized responses. By positioning a company as a primary source of information, businesses can influence the conversational outputs that potential clients use to make purchasing decisions. Mansfield achieves this by shifting focus from traditional keywords to semantic depth and "entity" recognition, creating comprehensive, narrative-driven content that Large Language Models (LLMs) can easily digest and trust. Technically, this involves optimizing website architecture and content structure to align with the natural language processing capabilities of AI, ensuring that when an engine generates a summary, it references the business as the definitive expert in its field.

SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is a comprehensive service designed to maximize a business's visibility by integrating paid advertising with organic search strategies. This holistic approach allows companies to dominate the search engine results page, driving qualified leads by ensuring a brand appears wherever potential customers are looking. Mansfield delivers these benefits by expanding the traditional definition of SEM, employing a coordinated strategy that aligns Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and targeted Pay-Per-Click (PPC) campaigns. By synchronizing these efforts, businesses can achieve immediate visibility through ads while simultaneously building long-term authority through organic rankings. Technically, this service involves optimizing brand placement across multiple positions on the results page—from standard listings to paid slots—and utilizing precise demographic and behavioral targeting to capture high-intent traffic, ensuring that every digital touchpoint works together to secure a commanding market presence.

Content Marketing

Content Marketing is a dynamic service that functions as the engine of a sales and marketing strategy, designed to establish a business as an industry authority while educating potential clients to drive meaningful engagement. By bridging the critical gap between attracting interest and closing deals, this service ensures that communication efforts directly support the sales pipeline. Mansfield executes this by crafting targeted written and graphic assets that are engaging for human readers yet rigorously optimized for search engine criteria. This process involves developing tailored sales collateral, such as white papers and gated resources, which generate high-quality leads and equip sales teams to overcome objections. Technically, this content forms the backbone of integrated SEO and GEO campaigns, ensuring a brand’s message captures high-intent customers across both traditional search engines and emerging AI-powered platforms.

LinkedIn Company Page Optimization

LinkedIn Company Page Optimization is a strategic service designed to transform a standard social profile into a dynamic hub for B2B networking and authority building. This service expands a brand's digital footprint, ensuring that professional messaging reaches a wider, relevant audience of decision-makers and industry peers. Mansfield executes this by managing a consistent flow of high-value content, providing weekly updates that keep the brand active and visible in news feeds. The strategy extends beyond the corporate page by leveraging the personal profiles of key employees to propagate messaging, significantly amplifying reach through authentic human connections. Technically, this involves engaging with new followers to cultivate a growing audience and optimizing profile structures to reflect industry leadership. By aligning the corporate voice with individual employee advocacy, this service ensures that every interaction reinforces the company's status as a trusted expert within the professional community.

Google & LinkedIn Advertising Campaigns

Google & LinkedIn Advertising Campaigns offer a strategic method for B2B businesses to cut through digital clutter and connect directly with important decision-makers. This service transforms advertising from a general expense into a measurable asset by ensuring that paid efforts produce specific results ranging from increased brand visibility to immediate sales inquiries. Mansfield accomplishes this by strictly aligning campaigns with the FADA framework to match the intent of the user. The strategy utilizes the rich professional data within LinkedIn to target specific job titles for awareness and differentiation purposes while simultaneously leveraging Google Ads to capture high-intent users who are actively searching for answers. Technically, the process involves rigorous demographic segmentation and conversion optimization to ensure resources are used efficiently. By categorizing campaigns based on their distinct function, the approach ensures performance is measured against meaningful Key Performance Indicators like Cost-Per-Acquisition to guarantee budgets generate qualified leads instead of empty traffic.

One-Time Marketing Services We Provide

These services are provided on a one-time basis with no obligation to monthly recurring fees.

Website Design & Development

Website design and development services serve as the digital cornerstone for any company, offering business owners a reliable platform that works continuously to convert casual visitors into valuable sales prospects. This service focuses on creating an intuitive user experience that builds trust and clearly communicates the unique value of a brand to its target audience. Mansfield achieves this by engineering sites that align with specific business goals, using strategic layouts to guide users naturally toward contact forms and engagement points. The technical execution ensures that every website is fully responsive, adapting seamlessly to mobile devices and desktops alike for optimal accessibility. Developers prioritize fast loading speeds and clean coding practices that support search engine optimization from the very start. By integrating conversion rate optimization techniques directly into the build, the final product functions as a cohesive sales tool that supports long term growth and maximizes the return on marketing investments.

Non-Recurring Marketing Consulting

Non-Recurring Marketing Consulting offers business owners a flexible way to access expert strategy for a fixed price and specific goal without the commitment of a long-term contract or monthly fees. This service enables companies to work directly with Doug Mansfield to identify new revenue sources and construct a marketing machine designed for a higher return on investment. Mansfield brings a wealth of practical knowledge to the table, drawn from a comprehensive background in B2B sales and digital media that includes conducting over 400 individual consultations and leading educational workshops for business owners. The engagement involves a thorough audit of current sales and marketing workflows to uncover inefficiencies and align internal teams toward a common objective. By applying these seasoned insights, organizations can implement structured improvements that bridge the gap between departments, ultimately increasing sales conversions and ensuring resources are utilized effectively for maximum impact.

Non-Recurring Advertising Service

Non-Recurring Advertising Campaigns offer business owners a strategic way to drive intense visibility for a product launch, service promotion, or special event without the obligation of ongoing monthly fees. Mansfield provides this service to organizations seeking a concentrated burst of market exposure, allowing them to capitalize on immediate opportunities while maintaining budget flexibility. The process is built on a client-first model where all campaigns are constructed directly within the business's own advertising accounts rather than a proprietary agency platform. This ensures that the client retains full ownership of all creative assets, targeting data, and performance history as a permanent resource. By expertly configuring the ad parameters for maximum short-term impact, the service delivers the desired traffic and engagement for the specific duration required, leaving the company with a valuable, optimized advertising infrastructure that can be reactivated or referenced for future initiatives.

Print Sales Collateral

Print Sales Collateral services equip businesses with professional physical media that creates a tangible connection with prospects in a digital-first environment. These "leave-behind" materials function as a silent salesperson, ensuring that a brand's message continues to influence decision-makers and committees long after a meeting or trade show interaction has concluded. Mansfield approaches this service by fully integrating print designs with the client's existing digital strategy, ensuring that visual identity and messaging are consistent across all platforms for a seamless user experience. The process involves the creation of essential assets such as tri-fold brochures, branded presentation folders, and detailed product catalogs that allow potential customers to explore offerings at their own pace. By synchronizing these physical tools with online marketing, companies present a unified front that builds trust and supports the sales team in closing deals.

Branding Kit Development

Branding Kit Development services provide business owners with a professional and cohesive visual identity that establishes immediate credibility with potential customers. This service is designed to eliminate the confusion of mismatched marketing materials by creating a unified look that builds trust and strengthens brand recognition across every platform. Mansfield ensures that a company's image remains consistent whether a client is visiting a website or holding a business card. The process involves the meticulous selection of a primary color palette complete with specific hex codes for digital use and CMYK values for print, alongside a defined typography system that ensures readability and style alignment. By compiling these essential elements into a comprehensive guide, the service equips internal teams and external vendors with the exact specifications needed to maintain high standards of professionalism in all future communications.

Specialized And On-Demand Services

Beyond our core offerings, we provide high-impact, focused services designed to fill a specific technical or strategic gap for B2B industrial clients.

1. Technical & Strategy Support Services

• One-Time Marketing Consulting: Expert strategic direction without the monthly retainer commitment.
• One-Time Advertising Campaigns: High-impact campaign setup and launch for product releases or trade shows, with no long-term management fees attached.
• Applied Schema Markup Services: Translating your business data into the code search engines read, ensuring Google understands exactly what you sell and who you serve.
• NAP-W Business Citations: Establishing the "Digital Trust" your B2B brand needs by synchronizing your Name, Address, Phone, and Website across the web.

2. Content & Sales Enablement Assets

• Sales Enablement Services: Equipping your sales team with the digital assets and data they need to overcome objections and close complex deals faster.
• Exclusive Gated Content Resources: Access the technical white papers, strategic frameworks, and industrial guides we use to turn marketing activity into revenue.