Serving U.S. Clients from Houston, Texas

Industrial & B2B Marketing Services

You don't need to understand the difference between SEO and GEO. You need someone who does. Tell us your goal. We'll build the strategy that gets you there.

AI Search Optimization

When procurement managers and engineers ask Google AI, Gemini, or Perplexity for supplier recommendations, you either get cited or you don't exist. AI Search Optimization positions your company as the authority these systems reference. This isn't traditional SEO. It's a unified strategy combining technical optimization, external validation signals, and content structured for machine learning systems. Most agencies are guessing at this. We're early adopters of AI search and use it for clients getting discovered daily.

Digital Advertising

Advertising for industrial companies isn't about volume. It's about reaching specific job titles at companies who need what you sell. LinkedIn and Google campaigns targeted to procurement managers, engineers, and plant directors in your exact industries. We don't run campaigns to "generate awareness." We run campaigns to put your brand in front of people who sign contracts. Tight targeting, technical messaging, and budget allocation focused on qualified reach rather than vanity metrics.

Content Marketing

Industrial buyers research suppliers for weeks before making contact. Content marketing puts you in front of them during that research phase and positions you as the expert they eventually call. This isn't generic blog posts written by contractors who don't understand your industry. It's technical content that speaks to engineers, case studies that address procurement concerns, and educational resources that demonstrate depth of expertise. Content that supports rankings, feeds AI systems, and gives sales teams ammunition that actually closes deals.

LinkedIn Optimization

LinkedIn is where your company gets discovered by the decision-makers who matter. Facility managers, plant engineers, procurement directors, and executives research suppliers on LinkedIn before making contact. Whether it's your company page, leadership profiles, or both, optimization means strategic positioning, consistent content presence, and visibility among your target buyer personas. A neglected presence signals a company that doesn't take digital credibility seriously. This isn't social media marketing. It's establishing authority where B2B buyers look first.

Website Design

Your website either validates the decision to contact you or plants doubt. For industrial companies, this means technical credibility, clear differentiation, and content structured for how engineers and procurement teams actually evaluate suppliers. We build sites that convert qualified visitors, not sites that just look professional. Equipment lists, certifications, process capabilities, case studies, and technical specifications presented in a way that answers the questions buyers actually ask. Design that serves the sale, not just the brand.

Get Found on Google

Your prospects are searching right now. "CNC machining Houston." "Industrial coatings supplier." "Third-party logistics Texas." If your company doesn't appear on page one, you don't exist to these buyers.


This isn't about traffic for traffic's sake. Industrial companies don't need 10,000 monthly visitors. You need the 12 procurement managers actively searching for what you sell. The ones with purchase authority and an RFQ ready to send.


We build organic search visibility that captures high-intent buyers at the moment they're looking for solutions. Not researchers. Not students writing papers. Buyers.


The technical execution combines on-page optimization, site architecture improvements, and content strategy designed around the specific terms your buyers actually use. We handle the indexing issues, the mobile performance problems, the schema markup that helps Google understand exactly what you sell and where you serve.

Services

Consistent visibility in organic search results for the terms that generate revenue. Rankings that compound over time rather than disappearing when ad budgets run dry.


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Often Implemented Alongside


Get Cited in AI Search

The way B2B buyers research suppliers has changed. They're not just Googling anymore. They're asking Google's AI search, Gemini, and Perplexity: "Who are the best precision machining companies for aerospace work?" "What logistics providers specialize in hazmat freight?"


If your company isn't being cited in these responses, you're invisible to a growing segment of serious buyers. And this segment skews toward exactly the sophisticated, research-heavy buyers you want.


AI search doesn't work like traditional Google rankings. These systems synthesize information from across the web and cite sources they trust as authorities. The companies getting cited aren't necessarily the biggest. They're the ones whose content, structure, and external signals tell AI systems: "This is a credible source on this topic."


We position your company to be that source. The technical work involves semantic content architecture, entity optimization, and structured data that these systems can interpret. But you don't need to understand any of that. You need to show up when buyers ask AI for recommendations.

Services

Your company cited and recommended in AI-generated responses. Early visibility in a channel your competitors haven't figured out yet.


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Often Implemented Alongside


Technical Components

This is where AEO, GEO, and advanced schema implementation come together. You don't choose between them. We deploy what the situation requires.

Convert More Visitors

Traffic without conversion is wasted investment. Many companies focus on driving visitors to their website without first ensuring the site is built to turn those visitors into leads.


Your website isn't a brochure. It's a sales tool. Every page should move qualified visitors toward contact. If prospects are landing on your site and leaving without reaching out, you don't have a traffic problem. You have a conversion problem.


The symptoms are predictable. Generic headlines that could describe any competitor. Stock photography instead of images of your actual facility and team. Navigation that buries the information buyers need. No clear path from "I'm interested" to "let's talk."


We build websites that function as your best salesperson. Clear value propositions above the fold. Trust signals placed where skeptical buyers need reassurance. Calls to action that make the next step obvious. Technical performance that doesn't lose impatient visitors to slow load times.

Services

A website that converts visitors into leads instead of letting them bounce to competitors.


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Often Implemented Alongside

  • Content Marketingfor page copy that sells, case studies that prove capability, and technical content that answers buyer questions before they ask.

Differentiate Your Positioning

Many industrial companies default to the same messaging. "Quality." "Experience." "Customer service." "Your trusted partner." These phrases are so common that they no longer communicate meaningful differences to buyers.


When competing companies sound identical, buyers often default to the lowest price because they can't identify a clear reason to pay more. Differentiation solves this problem.


You have advantages your competitors can't match. Certifications they don't hold. Capabilities they can't offer. Experience in applications they've never touched. Turnaround times they can't beat. But if your marketing doesn't articulate these specifics clearly and repeatedly, buyers will never know.


Differentiation isn't a tagline exercise. It's a strategic repositioning of how your company communicates across every touchpoint. Your website. Your sales collateral. Your proposals. Your content. All of it needs to hammer the specific, verifiable reasons a buyer should choose you over alternatives.

Services

A clear market position that separates you from commodity competitors. Sales conversations that start from a position of authority rather than price defense.


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Increase Brand Value

Industrial and B2B buyers are risk-averse. The person signing off on a $200,000 equipment purchase or a five-year service contract isn't just evaluating your capabilities. They're evaluating the risk to their own career if the decision goes wrong.


Known brands win this calculation. When a procurement manager has to justify a vendor selection to their boss, "I went with Mansfield because they've been around since 2010, they're published in BIC Magazine, and they have dozens of verified Google reviews rated 4.9/5.0" is a defensible answer. "I found them on Google and their website looked nice" is not.


Brand value is the accumulated trust that makes buyers feel safe choosing you. It's built through consistent presence, third-party validation, visible expertise, and professional presentation that signals stability and credibility. This isn't about awareness. It's about what buyers believe when they encounter your name.


Every touchpoint either builds or erodes brand value. A dated website with stock photos says "we might not be around next year." Published articles, client testimonials, industry recognition, and consistent visual identity say "this is a company I can trust with a significant purchase."

Services

A brand that reduces perceived risk for buyers. Recognition and reputation that make your company the safe choice when committees evaluate vendors.


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Trust-Building Assets

Expand Brand Reach

Not every buyer is actively searching right now. Some are six months away from a supplier review. Some don't know they have a problem you can solve. Some are satisfied with their current vendor but would switch if they knew you existed.


These buyers won't find you through search. You have to get in front of them.


LinkedIn is where B2B decision-makers spend time. The procurement director scrolling during lunch. The operations VP checking industry news. The plant manager researching best practices. If your company maintains a consistent, valuable presence on this platform, you're building awareness with future buyers before they ever need what you sell.


Digital advertising lets you target with precision that didn't exist ten years ago. Not "everyone in Texas." Specific job titles at specific company sizes in specific industries. The engineering manager at a medical device manufacturer with 200+ employees. The logistics director at a chemical distributor. You can put your message directly in front of the exact people who sign contracts.

Services

Brand visibility among decision-makers who aren't searching yet. A pipeline of future opportunities from buyers who already know your name when the need arises.


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Often Implemented Alongside

Sales & Marketing Assets

  • Sales Enablement Services: Arm your sales team with the tools they need to close. Spec sheets, ROI calculators, objection-handling guides, proposal templates.
  • Gated Content Development: White papers, technical guides, and downloadable resources that generate leads and demonstrate expertise.
  • Print Sales Collateral: Brochures, folders, catalogs, and leave-behinds that continue selling after your team leaves the room.
  • Branding Kit Development: Colors, typography, logo usage guidelines. Everything your team and vendors need to maintain visual consistency.

Technical Foundations

  • Applied Schema Markup: The structured data that helps search engines and AI systems understand your business. Technical work that supports everything else.
  • NAP+W Business Citations: Consistent business information across directories. The foundational trust signal for local and AI search visibility.

Not Sure Where to Start?

You don't need to diagnose your own marketing problems. That's what consultations are for. Tell us what you're trying to accomplish. We'll tell you what it actually takes to get there.

Phone: (713) 936-5557



Prefer to talk first? Call Doug Mansfield directly. No gatekeepers. No sales team. Just a straightforward conversation about whether we can help.