Gated Content Sales Leads Services
by
Mansfield Marketing
Spike your website's conversion of visitors into qualified sales prospects with a well-planned gated content strategy from Mansfield Sales & Marketing. We help you create and utilize valuable content that generates lists of high-value contact data for your sales team to pursue.
What is Gated Content?
Think of your most valuable, insightful content—the information that your ideal customers are actively searching for—as being placed behind a gate. To unlock that gate and access the content, a visitor must provide their contact information, which serves as the key. This simple exchange is a powerful tool for lead generation.
By requiring visitors to enter their details, such as a name and email address, to download or access your premium content, you transform anonymous website traffic into a steady stream of high-value sales prospects for your sales team.
Generate High-Value Sales Leads
A visitor willing to provide their personal information in exchange for your content is demonstrating a strong interest in your expertise and solutions. These individuals are more than just casual browsers; they are qualified leads who have actively raised their hands to learn more. Our expertise in B2B sales enablement allows us to help you craft a gated content strategy that truly affects your bottom line and sales success.
At Mansfield, we know what works and what doesn't when it comes to creating compelling gated content strategies.
Content That Drives Conversions
Different types of content can be gated to provide a continuous stream of high-value sales leads. While items like product catalogs are often offered without a gate, gating them can be a highly effective lead generation tactic.
Examples of content we can help you create and gate include:
- Whitepapers: In-depth reports or guides that address a specific problem your customers face.
- Product or Service Catalogs: Detailed listings of your offerings can be gated to identify prospects with high purchase intent.
- Online Comparison Calculators: Interactive tools that allow users to compare solutions or calculate potential ROI.
- E-books: Comprehensive guides that establish your company as an authority in your field.
- Case Studies: Detailed success stories that showcase how you've helped clients like them.
- Webinars & Training Videos: Exclusive access to educational video content.
- Infographics & Tip Sheets: Valuable, easily digestible content that solves a specific problem.
- Templates & Checklists: Practical resources that your prospects can use in their own work.
Ready to turn your website into a lead-generation engine? Contact Mansfield today for a free evaluation to see how a gated content strategy can empower your sales team and increase conversions.
