Featured Expert in BIC Magazine
BIC Magazine Marketing Expert: Published Strategies for Industrial & B2B Growth
8 BIC Magazine articles on digital marketing, branding, and sales optimization for companies selling complex solutions with long sales cycles.
Published Insights on Industrial & B2B Marketing
Doug Mansfield's expertise in industrial & B2B marketing has been featured in BIC Magazine, Houston based and nationwide premier publication for the oil, gas, and industrial sectors. These articles demonstrate proven strategies for complex sales cycles, brand positioning, and digital marketing in the industrial space. View all Mansfield Marketing coverage on BIC Magazine →
September 2020
What Are You Waiting For?
Why 2020 presented unique industrial marketing opportunities and the importance of acting now versus waiting for perfect timing. Plant turnarounds are returning, digital resources matter more than ever, and early movers gain competitive advantage in recovering markets.
August 2020
You're Asking the Wrong Marketing Questions
Common marketing budget mistakes and how to maximize ROI by asking strategic questions about advertising services, audience targeting, and resource allocation. Learn the 80/20 rule for known returns versus discovery investments.
March 2020
First, You Need a Sales Plan
How lack of sales strategy defeats even the best marketing plans. Essential sales processes including phone handling, CRM implementation, lead tracking, and ensuring message consistency between marketing and sales teams.
January 2020
Your Company Name Matters
Company naming conventions and brand recognition strategies for industrial B2B companies with limited marketing budgets. Building memorable brand identity that helps customers compete on trust and expertise rather than price alone.
October 2019
Branding is a Prerequisite to Effective Marketing
Why industrial companies must establish strong brand foundations before investing in direct-response advertising and keyword-driven SEO campaigns. Brand value and awareness first, then strategic advertising for maximum impact.
September 2019
Does Your Website Inspire Action?
Essential website development principles for industrial companies including creating potent messaging, maintaining current content, and inspiring visitor engagement. Your website must communicate with purpose and motivate prospects to take action.
June/July 2019
Branded SEO is Priority No. 1 in the Industrial Sector
Why industrial companies should prioritize branded SEO over keyword-driven SEO to control brand messaging and compete on trust rather than price. Dominate search results for your own company name before chasing generic solution keywords.
February 2019
Industrial Digital Marketing Strategies Really Work
Why B2B industrial companies need specialized digital marketing approaches that differ from consumer product strategies. Focus on website optimization, content strategy, and buyer behavior rather than conventional marketing advice.
