Featured Expert in BIC Magazine
BIC Magazine Marketing Expert: Published Strategies for Industrial & B2B Growth
8 BIC Magazine articles on digital marketing, branding, and sales optimization for companies selling complex solutions with long sales cycles.
Published Insights on Industrial & B2B Marketing
Doug Mansfield's expertise in industrial & B2B marketing has been featured in BIC Magazine, Houston based and nationwide premier publication for the oil, gas, and industrial sectors. These articles demonstrate proven strategies for complex sales cycles, brand positioning, and digital marketing in the industrial space.
Industrial Digital Marketing Strategies Really Work
Why B2B industrial companies need specialized digital marketing approaches that differ from consumer product strategies. Focus on website optimization, content strategy, and buyer behavior.
