Serving U.S. Clients from Houston, Texas

About Mansfield Marketing

A specialized marketing practice built for Industrial, B2B, and professional growth. No fluff. No middlemen. Just technical precision and direct accountability.

Industrial and B2B Marketing Specialists

Mansfield Marketing is a Houston-based industrial and B2B marketing consultancy serving U.S. clients nationwide. Since 2009, we have worked with companies that sell to other businesses, from precision machine shops pursuing aerospace contracts to logistics providers competing for enterprise shipper accounts.

We remain focused on industrial and B2B clients. We do not chase trends. We solve the specific marketing problems that industrial and B2B companies face: long sales cycles, technical buyer committees, and the constant pressure to compete on something other than price.

Sixteen Years in Industrial Marketing

Mansfield Marketing was founded in 2009 in Houston, Texas. We chose this location deliberately. Houston sits at the center of American energy, manufacturing, and logistics. The companies here build things, move things, and fix things. Their marketing challenges are different from retail or consumer brands, and we built our practice around those differences.

Over sixteen years, we have served more than 300 clients including manufacturing, oilfield services, precision machining, logistics, construction, and professional services. Our founder has completed over 400 business consultations as an SBA-approved advisor, giving us pattern recognition that most marketing agencies simply do not have.

The Anti-Commodity Approach

Many B2B companies market themselves into commodity status without realizing it. They emphasize "quality," "experience," and "customer service," the same words many competitors use. Then they wonder why prospects immediately ask about price.

We take the opposite approach. Every engagement starts with identifying what actually makes your company different and building marketing around that distinction. If you cannot articulate why a buyer should choose you over three similar competitors, no amount of SEO or advertising will fix the underlying problem.

This philosophy is built into our proprietary FADA Framework: Foundation, Awareness, Differentiation, Action. The framework ensures that marketing tactics serve strategic goals rather than generating activity for its own sake.

Industries We Serve

Our industries reflect Houston's industrial and B2B economy and extends across the U.S.:

• Precision machining and CNC manufacturing
• Logistics, freight, and 3PL providers
• Oilfield equipment and services
• Heavy equipment and industrial machinery
• Welding and fabrication
• Construction and skilled trades
• HVAC and mechanical contractors
• Professional and business services

We understand your buyers because we have spent sixteen years learning how they research, evaluate, and select vendors.

How We Work

Mansfield operates as a specialized consultancy, not a traditional agency. When you work with us, you work directly with senior strategists who understand your industry and retain knowledge of your account over time.

There are no layers of account managers relaying messages to junior staff. The person developing your strategy is the same person implementing it. This structure keeps communication direct, decisions fast, and accountability clear.

You maintain full ownership of your data, your digital assets, and your accounts. We do not hold client work hostage behind proprietary systems or access restrictions.

Leadership

Doug Mansfield is the President and Founder of Mansfield Marketing. With over 25 years of experience in B2B sales and digital marketing, Doug leads the agency's strategic direction. He developed the FADA Framework and has applied it across many client engagements and SBA business consultations.

Doug is a U.S. Navy veteran and the company holds VA certification as a Veteran Owned Small Business.