B2B Sales Enablement Services

by

Mansfield Marketing

At Mansfield Sales & Marketing, we are B2B Sales Enablement experts. Powered by SEO+GEO content marketing and tailored sales collateral, we bridge the gap between marketing and sales. We align your marketing campaign with sales enablement to empower your sales team to reach the right prospects and ultimately increase sales conversions.

Our unique approach helps businesses build their brand, raise awareness, stand out from the competition, and increase sales.


B2B Sales Enablement & The FADA® Marketing Framework: Your Blueprint for Success


Where typical process-driven services fall short, Mansfield delivers results using the proprietary FADA® Marketing Framework. This trademarked strategy guides every action we take to ensure your sales and marketing goals are achieved.


The framework consists of four key stages:

  • Foundation: We establish brand recognition and trust, defining your business as the preferred authority in your industry.
  • Awareness: We inform more decision-makers about your solutions, precisely targeting professional and organizational attributes to reach the right people.
  • Differentiation: We distinguish your business from competitors. Failing to achieve differentiation can result in educating potential customers who then turn to your competition when they are ready to buy.
  • Action: We increase the probability that a qualified sales prospect will contact you and enter the sales pipeline. Action is typically measured by phone calls, quote requests, or RFPs.


How We Enable Your Sales Team to Win More Deals


With decades of B2B sales experience and hundreds of individual consultations, we provide sales enablement that truly affects your bottom line. Our goal is to guide your sales team to capture and convert a higher number of high-quality sales opportunities.


Our services include:

  • High-Impact Sales Collateral: The increased volume and quality of new sales inquiries result from the Foundation, Awareness, and Differentiation components.  We help you close more deals by creating quality sales collateral, which can include:
  • White papers and gated content
  • Online comparison calculators
  • Infographics
  • Leave-behind print collateral such as brochures, catalogs, and pitch decks


  • Advanced Lead Generation: We combine Search Engine Optimization (SEO) with cutting-edge Generative Search Optimization (GEO) services. This integrated strategy ensures your content appears in traditional search engine results and in generative AI results from platforms like ChatGPT and Google Gemini, capturing high-intent customers.


  • Targeted Content Creation: We create compelling written and graphic content designed to educate potential clients and inspire action from your best prospects. This content is published on websites and shared across networks like LinkedIn and Google Business Profiles to attract new prospects.


  • Optimized Web Presence: A great website is a sales challenge, not just a technical one. We design websites for desktop and mobile that are optimized for SEO and, most importantly, for converting visitors into leads.


Is Your Business Ready for Growth?


Mansfield specializes in marketing strategy for a wide range of industries, including:

  • B2B Companies
  • Industrial (Oil & gas, manufacturing, machine, and welding)
  • Contractors
  • Professional Services (Medical, legal, financial)
  • Construction
  • Local Businesses


Tools to Measure Your Potential



Take the Next Step


Ready to bridge the gap between your marketing and sales teams? Contact Mansfield today for a free evaluation to determine if we are the right fit for your business. Call Us: (713) 936-5557 Email: sales@mansfield.us

Mansfield Marketing Industrial Marketing Experts

Serving U.S. Clients from Houston, Texas, USA

Clients We Have Worked With