Founder & President of Mansfield Marketing LLC, Houston, Texas
About Doug Mansfield
Doug Mansfield has worked in B2B sales, marketing, and advertising since 1995 and has specialized in digital media since 2001. He founded Mansfield Marketing in 2010 and focuses on marketing for industrial and B2B companies, the segment most generalist agencies struggle to serve well. Doug manages each client engagement personally.
16+ Years Marketing Agency Owner
400+ SBA Consultations
U.S. Navy Veteran
✓ B2B Sales & Marketing Since 1995
✓ Digital Media Since 2001
✓ Workshop Instructor at UH & Lone Star College
✓ FADA® Framework Creator
BACKGROUND
A Brief History
Doug's professional career began in the U.S. Navy, where he served as an Aviation Structural Mechanic for two enlistments, including deployment to Operation Desert Storm during the Gulf War. The discipline, systematic problem-solving, and high-stakes accountability that defined military service carried directly into how he approaches client work.
Following the military, Doug worked in construction, sales, and marketing roles before founding Mansfield Marketing in 2010. Those years in the field, selling, building, and working alongside the kinds of industrial and B2B companies he now serves, gave him a working understanding of how these businesses operate that no marketing degree produces.
Doug has been a volunteer workshop instructor of marketing and sales topics for colleges, universities, and SBA organizations, and is available to provide educational webinars and workshops for companies and nonprofits.
1995 TO 2001
Construction & Manufacturing
Following the military, Doug entered the world of commercial contruction and manufacturing becoming the shop foreman at the age of 24.
2001 TO 2005
B2B Sales
Doug moved to Texas to accept a new position in commercial constructions sales gaining technical knowledge and sales skills in the areas of construction specifications and architectural products
2005 TO 2010
Digital Marketing
After studying digital marketing as a matter of deep interest, Doug asked his B2B sales employer to become his first client as started taking on marketing roles with a variety of other companies.
2010 TO PRESENT
Founder of Mansfield Marketing LLC
Doug changed from operating under dba and decided to form Mansfield Marketing LLC to structure and build the company he still runs today.
U.S. Navy Service
Aviation Structural Mechanic
Two Enlistments
ROLE
Aviation Structural Mechanic
DEPLOYMENT
Operation Desert Storm, Gulf War
LOCATIONS
Numerous Foreign Stations
CERTIFIED
VA Certified Veteran-Owned Business
CURRENT ROLE
What Doug Does Day to Day
Doug's primary responsibilities at Mansfield Marketing are strategy, client engagement, and direct execution. There is no account manager layer. The strategist who develops your marketing approach is the same person implementing it.
He takes the lead on marketing strategy for every Mansfield client, from initial diagnostic work through ongoing execution. He is reachable directly by phone, text, or email and makes himself available to existing clients for scheduled account reviews and on-call without requiring appointments.
Beyond client work, Doug has actively engaged with the industrial and B2B communities through workshop instruction, SBA consultation work, published writing in BIC Magazine, and past roles on the Houston BBB Marketing Committee and Economic Alliance Houston Port Region board of directors. That external work feeds directly back into client engagements by keeping his perspective current across industries and company stages.
DOUG IS AVAILABLE FOR
Marketing strategy engagements for industrial and B2B clients nationwide
Quote requests and discovery conversations; responds personally within one business day
Educational webinars and workshops for companies and nonprofits
Speaking engagements on industrial marketing, B2B strategy, and AI search
Networking and peer conversation with others in the marketing and industrial sectors
Professional Credentials
19 Certifications Across Marketing & Ai
Doug holds 19 professional certifications from institutions including Vanderbilt University, Google, IBM, LinkedIn, and Scrimba, spanning strategic marketing leadership, generative AI applications, and technical AI implementation.
Marketing & Strategic AI Leadership
LinkedIn, IBM, Vanderbilt University
Generative AI Leadership & Strategy
Vanderbilt University
Vanderbilt University
Vanderbilt University
AI Technical Implementation & Prompt Engineering
Google, Vanderbilt University, Scrimba
Scrimba
Prompt Engineering for Web Developers
Scrimba
Scrimba
ChatGPT Advanced Data Analysis
Vanderbilt University
Introduction to Vertex AI Studio
Google Cloud Skills Boost
Google
Prompt Engineering for ChatGPT
Vanderbilt University
Google
Generative AI for Web Development
Scrimba
Vanderbilt University
Published Work
Published Expert in BIC Magazine
Doug Mansfield has been featured as an industrial marketing expert in BIC Magazine, the premier publication serving the oil, gas, and industrial sectors. His articles focus on digital marketing strategy, brand positioning, and sales processes for companies with complex B2B sales cycles.
BIC Magazine · 2020
Why 2020 presented unique industrial marketing opportunities and the importance of acting now versus waiting for perfect timing.
BIC Magazine · 2020
You're Asking the Wrong Marketing Questions
Common marketing budget mistakes and how to maximize ROI by asking strategic questions about advertising and resource allocation.
BIC Magazine · 2020
How lack of sales strategy defeats even the best marketing plans, including essential sales processes and CRM implementation.
BIC Magazine · 2019–2020
Company naming conventions and brand recognition strategies for industrial B2B companies with limited marketing budgets.
BIC Magazine · 2019
Branding is a Prerequisite to Effective Marketing
Why industrial companies must establish strong brand foundations before investing in direct-response advertising campaigns.
BIC Magazine · 2019
Does Your Website Inspire Action?
Website development principles for industrial companies including creating potent messaging and inspiring visitor engagement.
BIC Magazine · 2019
Branded SEO is Priority No. 1 in the Industrial Sector
Why industrial companies should prioritize branded SEO over keyword-driven SEO to control brand messaging and inspire trust.
BIC Magazine · 2019
Industrial Digital Marketing Strategies Really Work
Why B2B industrial companies need specialized digital marketing approaches that differ from consumer product strategies.
SBA Consultation Work
Over 700 Companies. Two Kinds Of Expertise.
Doug has worked directly with more than 700 businesses across two distinct contexts. As an approved SBA advisor, he completed 425 individual business consultations through the Small Business Administration and Small Business Development Centers across Texas. Those are diagnostic sessions with business owners facing specific, often urgent problems. Stalled sales. Failed marketing investments. Positioning that wasn't connecting. That volume of exposure develops pattern-recognition ability that no single client relationship produces.
His 318 agency clients represent the other side of that equation. Sustained engagements where Mansfield owned the strategy and lived with the results over time. That is where the diagnostic frameworks get tested against real execution, and where the depth of expertise develops that broad consulting work alone cannot provide. Most marketing advisors have one or the other. The combination is what makes the difference.
700+
Total Companies and Clients Consulted
425
SBA Consultations as Approved Advisor
318
Agency Clients Served Through Mansfield Marketing

