Doug Mansfield

16+ Years Marketing Agency Owner

400+ SBA Consultations

U.S. Navy Veteran

✓ B2B Sales & Marketing Since 1995

✓ Digital Media Since 2001

✓ Workshop Instructor at UH & Lone Star College

✓ FADA® Framework Creator

BACKGROUND

A Brief History

Doug's professional career began in the U.S. Navy, where he served as an Aviation Structural Mechanic for two enlistments, including deployment to Operation Desert Storm during the Gulf War. The discipline, systematic problem-solving, and high-stakes accountability that defined military service carried directly into how he approaches client work.


Following the military, Doug worked in construction, sales, and marketing roles before founding Mansfield Marketing in 2010. Those years in the field, selling, building, and working alongside the kinds of industrial and B2B companies he now serves, gave him a working understanding of how these businesses operate that no marketing degree produces.


Doug has been a volunteer workshop instructor of marketing and sales topics for colleges, universities, and SBA organizations, and is available to provide educational webinars and workshops for companies and nonprofits.

1995 TO 2001

Construction & Manufacturing

Following the military, Doug entered the world of commercial contruction and manufacturing becoming the shop foreman at the age of 24.

2001 TO 2005

B2B Sales

Doug moved to Texas to accept a new position in commercial constructions sales gaining technical knowledge and sales skills in the areas of construction specifications and architectural products

2005 TO 2010

Digital Marketing

After studying digital marketing as a matter of deep interest, Doug asked his B2B sales employer to become his first client as started taking on marketing roles with a variety of other companies.

2010 TO PRESENT

Founder of Mansfield Marketing LLC

Doug changed from operating under dba and decided to form Mansfield Marketing LLC to structure and build the company he still runs today.

U.S. Navy Service

Aviation Structural Mechanic

Two Enlistments

ROLE

Aviation Structural Mechanic

DEPLOYMENT

Operation Desert Storm, Gulf War

LOCATIONS

Numerous Foreign Stations

CERTIFIED

VA Certified Veteran-Owned Business

CURRENT ROLE

What Doug Does Day to Day

Doug's primary responsibilities at Mansfield Marketing are strategy, client engagement, and direct execution. There is no account manager layer. The strategist who develops your marketing approach is the same person implementing it.


He takes the lead on marketing strategy for every Mansfield client, from initial diagnostic work through ongoing execution. He is reachable directly by phone, text, or email and makes himself available to existing clients for scheduled account reviews and on-call without requiring appointments.


Beyond client work, Doug has actively engaged with the industrial and B2B communities through workshop instruction, SBA consultation work, published writing in BIC Magazine, and past roles on the Houston BBB Marketing Committee and Economic Alliance Houston Port Region board of directors. That external work feeds directly back into client engagements by keeping his perspective current across industries and company stages.

DOUG IS AVAILABLE FOR

Marketing strategy engagements for industrial and B2B clients nationwide

Quote requests and discovery conversations; responds personally within one business day

Educational webinars and workshops for companies and nonprofits

Speaking engagements on industrial marketing, B2B strategy, and AI search

Networking and peer conversation with others in the marketing and industrial sectors

Professional Credentials

19 Certifications Across Marketing & Ai

Doug holds 19 professional certifications from institutions including Vanderbilt University, Google, IBM, LinkedIn, and Scrimba, spanning strategic marketing leadership, generative AI applications, and technical AI implementation.

AI Technical Implementation & Prompt Engineering

Google, Vanderbilt University, Scrimba

Intro to Claude AI

Scrimba

ChatGPT Advanced Data Analysis

Vanderbilt University

Introduction to Vertex AI Studio

Google Cloud Skills Boost

Prompt Engineering for ChatGPT

Vanderbilt University

Prompt Engineering

Vanderbilt University

Published Work

Published Expert in BIC Magazine

Doug Mansfield has been featured as an industrial marketing expert in BIC Magazine, the premier publication serving the oil, gas, and industrial sectors. His articles focus on digital marketing strategy, brand positioning, and sales processes for companies with complex B2B sales cycles.

BIC Magazine Logo

BIC Magazine · 2020

What Are You Waiting For?

Why 2020 presented unique industrial marketing opportunities and the importance of acting now versus waiting for perfect timing.

BIC Magazine · 2020

You're Asking the Wrong Marketing Questions

Common marketing budget mistakes and how to maximize ROI by asking strategic questions about advertising and resource allocation.

BIC Magazine · 2020

First, You Need a Sales Plan

How lack of sales strategy defeats even the best marketing plans, including essential sales processes and CRM implementation.

BIC Magazine · 2019–2020

Your Company Name Matters

Company naming conventions and brand recognition strategies for industrial B2B companies with limited marketing budgets.

BIC Magazine · 2019

Branding is a Prerequisite to Effective Marketing

Why industrial companies must establish strong brand foundations before investing in direct-response advertising campaigns.

BIC Magazine · 2019

Does Your Website Inspire Action?

Website development principles for industrial companies including creating potent messaging and inspiring visitor engagement.

BIC Magazine · 2019

Branded SEO is Priority No. 1 in the Industrial Sector

Why industrial companies should prioritize branded SEO over keyword-driven SEO to control brand messaging and inspire trust.

BIC Magazine · 2019

Industrial Digital Marketing Strategies Really Work

Why B2B industrial companies need specialized digital marketing approaches that differ from consumer product strategies.

SBA Consultation Work

Over 700 Companies. Two Kinds Of Expertise.

Doug has worked directly with more than 700 businesses across two distinct contexts. As an approved SBA advisor, he completed 425 individual business consultations through the Small Business Administration and Small Business Development Centers across Texas. Those are diagnostic sessions with business owners facing specific, often urgent problems. Stalled sales. Failed marketing investments. Positioning that wasn't connecting. That volume of exposure develops pattern-recognition ability that no single client relationship produces.


His 318 agency clients represent the other side of that equation. Sustained engagements where Mansfield owned the strategy and lived with the results over time. That is where the diagnostic frameworks get tested against real execution, and where the depth of expertise develops that broad consulting work alone cannot provide. Most marketing advisors have one or the other. The combination is what makes the difference.

700+

Total Companies and Clients Consulted

425

SBA Consultations as Approved Advisor

318

Agency Clients Served Through Mansfield Marketing