Verified Business Citations for SEO Services
by
Mansfield Marketing
At Mansfield Marketing, we build a powerful digital presence for your business from the ground up. A critical piece of this is establishing Verified Business Citations. This service ensures your company's core information is consistent and accurate across the web, which is essential for search engine optimization (SEO) and building a trustworthy brand. This process is a core component of the Foundation stage of our proprietary FADA® Marketing Framework.
What are NAP and NAP+W?
When it comes to local SEO, two acronyms are fundamentally important: NAP and NAP+W.
- NAP: This stands for Name, Address, and Phone Number.
- NAP+W: This is an extension that includes your Name, Address, Phone Number, and Website address.
These pieces of information are your business's digital fingerprint. Search engines like Google and Bing crawl the internet looking for mentions of your business on various websites, from major directories to smaller, industry-specific sites. When they find consistent NAP+W information everywhere, it validates that your business is legitimate, active, and located where you say it is.
Why Consistency is Crucial for SEO
The benefit of listing your business on dozens of platforms isn't about the direct traffic they might send. The real value is in the signal of trust it sends to search engines.
When Google finds the exact same NAP+W data for your company on Google Business Profile, LinkedIn, and numerous other online directories, it builds confidence in your business's identity. This digital consistency is a powerful trust signal that can significantly boost your rankings in local search results. Conversely, inconsistencies—like an old address, a wrong phone number, or slight variations in your business name—can create confusion, erode trust with search engines, and harm your visibility.
Our Verified Business Citations service ensures a consistent business presence across the internet, which directly benefits your search engine optimization.
The Challenge of Manual Citation Building
Building a strong digital foundation requires creating accurate listings on numerous platforms. We consider a minimum of 20+ business citations to be the starting point.
For a busy business owner, the task of manually creating, verifying, and managing dozens of these listings is unrealistic and incredibly time-consuming. Each platform has its own submission process and verification method. This is a tedious but essential task that is best handled by a dedicated service.
That's where Mansfield comes in. We create verified business listings on Google, Bing, and many other properties to establish that crucial digital consistency. As part of our service, you can take full ownership of the listings we create for you.
Build Your Foundation with Mansfield
Don't let inconsistent data undermine your marketing efforts. Let us build a rock-solid digital foundation for your business with our Verified Business Citations service.
Contact Mansfield today for a free evaluation to see how we can align your marketing and sales enablement to increase conversions.
