Make a Lasting Impression with High-Impact Print Media
by
Mansfield Marketing
In today's digital-first world, it's easy to overlook the power of tangible marketing materials. However, for companies with outside sales teams or those who frequently attend trade shows, professional print media collateral isn't just an asset—it's a necessity. We specialize in creating print materials that are fully integrated with your digital strategy, ensuring a seamless and powerful brand experience for your prospects.
What is "Leave-Behind" Collateral?
"Leave-behind collateral" is the collection of printed materials you give to a prospect after a meeting, presentation, or trade show interaction. Think of it as your silent salesperson. Its purpose is to create a lasting, tangible connection that a simple email or website link can't replicate. This physical reminder of your brand can be easily shared with colleagues and other decision-makers, extending the reach of your sales pitch long after you've left the room.
Why Print Can Be the Deciding Factor
Often, the person you meet with is not the sole decision-maker. They may need to present your solution to a manager, a committee, or a C-level executive. In these situations, your leave-behind collateral does the talking for you.
A well-designed brochure, a professional folder, or a detailed catalog informs their internal discussions and heavily influences the final decision. In some cases, your print collateral alone will be judged, and its quality can become the deciding factor when choosing between you and a competitor. It’s a tangible representation of your company's professionalism and attention to detail.
Syncing Your Print and Digital Worlds
Consistency is key to building a strong brand. Your print collateral must be in perfect sync with your digital messaging. When a prospect receives your brochure and later visits your website, the experience should be seamless. The branding, messaging, and visual identity must match to reinforce brand recognition and trust. This cohesion ensures that when an interested party decides to look you up online, they immediately make the connection and can easily continue their buyer's journey.
Common Forms of Print Collateral We Create
We design and develop a wide range of print materials tailored to empower your sales team and elevate your brand.
- Business Cards: More than just contact information, a business card is a mini-billboard for your brand.
- Tri-Fold Brochures: A classic and effective format for summarizing your core services, benefits, and value proposition in a digestible way.
- Branded Sales Collateral Folders: Professional folders to house proposals, case studies, and sell sheets, presenting a complete and organized package to your prospects.
- Catalogs of Products or Services: Detailed, visually appealing catalogs that allow potential customers to explore your full range of offerings at their own pace.
Let Mansfield Sales & Marketing help you make a powerful first impression that lasts. We'll create print collateral that not only looks great but works hand-in-hand with your sales process and digital marketing efforts to close more deals.
