Serving U.S. Contract Packaging Clients from Houston, Texas

Contract Packaging (Co-Packing) Marketing Agency

We help co-packing facilities secure contracts with CPG brands and manufacturers requiring turnkey packaging solutions, FDA-compliant filling operations, and fulfillment services.

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Reaching Brand Managers Before Co-Packer Selection

Contract packaging partnerships begin months before formal vendor selection occurs. Brand managers research co-packing capabilities. Operations directors evaluate facility certifications. Procurement teams verify packaging machinery and turnaround commitments. By the time facility tours are scheduled, the shortlist is already determined.

What I observe working with B2B service companies is that visibility during this research phase determines which co-packers get invited to quote. Brand managers evaluate packaging facilities based on documented certifications, specific machinery capabilities, and demonstrated expertise in their product category. Generic packaging positioning doesn't communicate the FDA compliance, GMP certifications, or specialized equipment CPG buyers must verify.

Business Types We Serve in the B2B Services Industry

"Contract Packaging" encompasses facilities with different specializations, but the marketing needs of a food-grade liquid filling operation are different from those of a pharmaceutical blister packaging provider. We build specialized B2B strategies for co-packers that identify as:

• Food & Beverage Co-Packers: Facilities providing primary and secondary packaging for CPG food products, including pouch filling, bottle filling, stick pack manufacturing, and retail-ready packaging for brands requiring FDA-compliant, HACCP-certified operations.
• Pharmaceutical Packaging Specialists: GMP-certified cleanroom facilities offering blister packaging, bottle filling, serialization, and tamper-evident packaging for pharmaceutical and nutraceutical companies requiring validated processes and regulatory compliance.
• Consumer Goods Packaging Providers: Co-packers handling cartoning, kitting, bundling, shrink wrapping, and display assembly for consumer brands requiring secondary packaging, promotional packaging, and retail-ready configurations.
• Turnkey Co-Manufacturing Partners: Full-service facilities offering product formulation, primary packaging, secondary packaging, warehousing, and fulfillment for brands seeking single-source packaging and distribution solutions.
• Specialty Packaging Operations: Co-packers providing stick packs, sachets, single-serve packaging, and custom configurations for brands launching new products or requiring specialized packaging formats.

Your buyers are brand managers, operations directors, and procurement specialists who evaluate co-packers based on facility certifications, machinery capabilities, and demonstrated expertise in their specific product category and packaging format.

Strategic Approaches for Contract Packaging Facilities

Brand teams researching co-packers evaluate certification signals and equipment documentation before requesting facility tours. This means your co-packing facility's visibility depends on demonstrating FDA compliance, listing specific packaging machinery, and showing product category expertise.

Core Strategy Components

• Documenting packaging capabilities and facility certifications on your website, listing FDA registration, GMP certification, HACCP compliance, and specific machinery types your facility operates for different packaging formats. SEO for packaging facilities ensures this certification information reaches brand managers researching co-packers.
• Publishing production capabilities through content marketing that demonstrates packaging expertise, turnaround time capabilities, and quality control processes that differentiate your facility from smaller operations without comparable certifications.
• Highlighting turnkey services, warehousing capacity, and fulfillment capabilities that position your co-packer as a single-source solution for brands seeking packaging, storage, and distribution under one roof.
• Targeting brand managers and operations directors on professional networks who are actively researching FDA-compliant co-packers, using precise audience criteria that reach decision-makers managing CPG product launches and packaging transitions.

Why Mansfield Is Uniquely Qualified

Operating in Houston positions Mansfield to understand contract packaging facilities serving food and beverage manufacturers, consumer goods brands, and pharmaceutical companies throughout the South and Southwest regions. There is direct experience with the regulatory language of FDA compliance, GMP certification, and quality systems that brand managers expect co-packers to demonstrate.

This proximity to Houston's food processing, distribution, and manufacturing industries ensures marketing strategies align with how CPG buyers evaluate co-packing capabilities when facing production scaling or packaging format requirements.

Take the Next Step

Request a quote to discuss your current marketing challenges and determine whether Mansfield Marketing is the right fit for your contract packaging facility.

(713) 936-5557

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