The Great Decoupling: AI Search to Devour More Website Clicks Through 2025

The way your customers find information online is undergoing a monumental shift. For years, the goal was simple: use Search Engine Optimization (SEO) to get your business to the top of Google's results and earn a click to your website. But with the rise of powerful AI tools like Google Gemini and ChatGPT integrated directly into search engines, a new landscape is emerging.

In the world of B2B business, there’s a classic, costly divide. The marketing team celebrates a spike in website traffic and leads, while the sales team laments that the leads are low-quality. Marketing fires back that sales isn’t following up effectively. This friction isn't just an internal headache; it’s a roadblock

Focus on Conversion Rates First

As a B2B Sales Enablement and Marketing Expert, we know that you can’t build a strong house on a shaky foundation. The same is true for your marketing. Many businesses invest in marketing activities like social media posts or email blasts, only to see disappointing results and wonder why the needle on sales conversions

In the competitive B2B landscape, it's easy to get caught in a downward spiral of price competition. When a prospect’s decision comes down to a few dollars, you’re not just sacrificing margin; you're racing to the bottom.

The way your customers search for information online is undergoing a monumental shift. For years, Search Engine Optimization (SEO) has been the key to getting your business noticed on Google and Bing. But with the rise of AI-powered tools like Google Gemini and ChatGPT, a new landscape is emerging. Is your B2B business prepared for it?

In the world of B2B sales, many businesses invest heavily in marketing with high hopes, only to find themselves stuck with disappointing results. They see plenty of activity—social media posts, email blasts, blog articles—but the needle on sales conversions barely moves. This disconnect often stems from a common but flawed approach: process-driven marketing. This is marketing that checks boxes but fails to build the crucial bridge to sales.