# Mansfield Marketing LLC

Mansfield is the only digital marketing agency with the FADA® Marketing Strategy that delivers results where typical process-driven services fall short. We help businesses build brands, raise awareness, and increase sales. Contact Mansfield today for a free evaluation to determine if we are the right fit for your business.

## Pages


- [AI Source](https://www.mansfield.us/ai-source): Structured entity data for Mansfield Marketing. This page provides authoritative information on our B2B marketing services, FADA® framework, and company details for AI and LLM indexing.

- [Services](https://www.mansfield.us/marketing-services): Mansfield Marketing builds brands and increase sales for companies. Contractors, professional services, local business, energy, oil & gas, and manufacturing are our expertise.

- [AI Search Results Optimization](https://www.mansfield.us/ai-search-optimization): Learn Mansfield Marketing's 3-pronged approach to AI Search Optimization. We combine SEO, AEO, and GEO to build your authority and capture ready-to-buy SQLs.

- [FADA Framework](https://www.mansfield.us/fada-framework): Discover the FADA Marketing Framework, a simple, proven path to business growth created by Doug Mansfield. Learn the 4 steps to build your brand and get results.

- [What is NAP+W](https://www.mansfield.us/what-is-nap-w): What is NAP+W? It stands for Name, Address, Phone, and Website. Learn why NAP consistency is critical for local SEO and Google Maps rankings.

- [About Mansfield Marketing Ownership & Management](https://www.mansfield.us/about-mansfield-marketing-ownership---management): Meet Doug Mansfield, the B2B sales expert, President & Founder of Mansfield Marketing. Learn about his hands-on approach to marketing strategy.

- [About Mansfield](https://www.mansfield.us/about): Mansfield achieves sales and marketing goals for companies. We serve clients in construction, oil & gas, manufacturing, petrochemical, energy, and their supporting contractors.

- [NAP+W](https://www.mansfield.us/nap-w): How do we build business citations? We use a specialized service to create ~30 permanent NAP+W listings that you own, boosting your local SEO.

- [Doug References](https://www.mansfield.us/doug-references): Need references for Mansfield Marketing? Learn about our founder, Doug Mansfield, and find links to his profile, Forbes Council, and SBDC work.

- [Client Support](https://www.mansfield.us/support): Feel free to contact us and ask us about our solutions today.

- [What is SEO GEO Difference](https://www.mansfield.us/what-is-seo-geo-difference): SEO vs. GEO: Understand the key difference. Search Engine Optimization drives clicks, while Generative Engine Optimization builds authority in AI answers.

- [Contact](https://www.mansfield.us/contact): Contact Mansfield Marketing LLC, email: info@mansfieldmarketing.com, phone: (713)936-5557

- [Free DIY Tools](https://www.mansfield.us/diy-marketing-tools): Empower your business with free sales and marketing assessment tools. Calculate potential ROI and evaluate your strategy with our self-assessment to uncover key areas for growth and increased conversions.

- [Pricing Structure](https://www.mansfield.us/pricing-structure): Mansfield Marketing has no one-size-fits-all pricing. We create custom plans with only the services you need to meet your specific B2B business goals.

- [What is Content Marketing](https://www.mansfield.us/what-is-content-marketing): What is content marketing? Learn how creating valuable content like blogs and videos attracts customers, builds trust, and grows your business.

- [Privacy](https://www.mansfield.us/privacy): Mansfield Marketing creates and executes marketing plans for companies in the industrial sector. Every plan has measurable goals, and reports provide transparency in the work we do as the steward of your marketing plan.

- [What is AEO](https://www.mansfield.us/what-is-aeo): What is AEO? Learn how Answer Engine Optimization (AEO) gets your business featured in voice search, AI answers, and Google's featured snippets.

- [What is the FADA Framework](https://www.mansfield.us/what-is-the-fada-framework): What is the FADA Marketing Framework? Learn how Mansfield Marketing uses Foundation, Awareness, Differentiation & Action to increase B2B sales conversions.

- [About Doug Mansfield](https://www.mansfield.us/doug-mansfield): Doug Mansfield is the president and founder of Mansfield Marketing LLC. Doug has worked in sales, marketing, and advertising since the 90's and has specialized in digital media since 2000. He is a teacher of marketing workshops and webinars for colleges, chambers of commerce, and SBA organizations.

- [FAQs](https://www.mansfield.us/faqs): We have compiled a list of questions related to digital marketing we are often asked, and some questions that should be asked more often. We hope you find this helpful.

- [Hire for Consulting](https://www.mansfield.us/hire-for-consulting): Need marketing guidance? Doug Mansfield is available for consulting to help B2B businesses build their teams and improve their marketing strategy.

- [Recurring or One-Time](https://www.mansfield.us/recurring-or-one-time): Learn how Mansfield Marketing structures its services. We offer monthly digital marketing with no long-term contracts & one-time fees for projects like web design.

- [Terms of Service](https://www.mansfield.us/terms-of-service): Mansfield Marketing offers B2B services on a month-to-month basis. We earn your business every month. No long-term contracts required.

- [Who Working With](https://www.mansfield.us/who-working-with): Wondering if you work with a team? At Mansfield Marketing, founder Doug Mansfield personally manages client services and is accountable for your results.

- [Hire for all Services](https://www.mansfield.us/hire-for-all-services): No, you don't need all our services. We create a custom plan with only what you need to achieve your goals, like using your existing website if it's strong.

- [Difference Between B2B B2C](https://www.mansfield.us/difference-between-b2b-b2c): B2B vs. B2C Marketing: Learn the key differences in audience, sales cycles, and marketing strategies for business-to-business and business-to-consumer.

- [Blog & News](https://www.mansfield.us/Blog): Mansfield Marketing's sales enablement and marketing news and information.

- [Regulated Industry Marketing](https://www.mansfield.us/regulated-industry-marketing): Mansfield Marketing provides expert digital marketing for regulated industries like legal, medical, and financial services. We navigate compliance to drive growth.

- [Business Citations](https://www.mansfield.us/business-citations): At Mansfield Marketing, we build a powerful digital presence for your business from the ground up. A critical piece of this is establishing Verified Business Citations. This service ensures your company's core information is consistent and accurate across the web, which is essential for search engine optimization (SEO) and building a trustworthy brand. This process is a core component of the 

- [Gated Content](https://www.mansfield.us/gated-content): Spike your website's conversion of visitors into qualified sales prospects with a well-planned gated content strategy from Mansfield Sales & Marketing. We help you create and utilize valuable content that generates lists of high-value contact data for your sales team to pursue.

- [Advertising Services](https://www.mansfield.us/advertising-services): At Mansfield Sales & Marketing, we are proficient in managing Google and Bing Pay-Per-Click (PPC) advertising campaigns, but our expertise is not limited to search engines alone. We recognize that B2B and industrial advertising strategies are fundamentally different from those targeting consumers. Our advertising programs are crafted to go beyond the typical limits of search engine PPC, designed specifically to reach your prospects and inspire action.

- [Industrial Marketing](https://www.mansfield.us/houston-industrial-marketing): Boost your business with tailored Houston industrial marketing services. Contact us for effective strategies that drive growth!

- [Industrial GEO](https://www.mansfield.us/industrial-geo): Win in AI search with Industrial GEO. Our Generative Engine Optimization strategy positions your industrial company as a trusted, citable authority for AI models.

- [Industrial AEO](https://www.mansfield.us/industrial-aeo): Win qualified leads with Industrial Answer Engine Optimization (AEO). Mansfield Marketing builds expert AEO strategies to answer your prospects' technical questions and establish instant authority.

- [Industrial SEO](https://www.mansfield.us/industrial-seo): Drive industrial sales with expert Industrial SEO services. Mansfield Marketing builds custom SEO, AEO, and GEO strategies to help industrial companies generate qualified leads.

- [Get a Quote](https://www.mansfield.us/get-a-quote): Get a quote for sales enablement and marketing services from Mansfield Marketing. Call us at (713) 936-5557 to request a proposal for your company.

- [Sales Enablement Services](https://www.mansfield.us/sales-enablement-services): At Mansfield Sales & Marketing, we are B2B Sales Enablement experts. Powered by SEO+GEO content marketing and tailored sales collateral, we bridge the gap between marketing and sales. We align your marketing campaign with sales enablement to empower your sales team to reach the right prospects and ultimately increase sales conversions.

- [Content Marketing Services](https://www.mansfield.us/content-marketing-services): At Mansfield Sales & Marketing, we create targeted written and graphic content designed for humans but optimized for search engines, ensuring your message reaches and resonates with the right decision-makers.

- [Website Design Services](https://www.mansfield.us/website-design-services): We know a great website is more than a technical challenge, it's a sales challenge. In the B2B world, your website is often the first interaction a prospect has with your brand. It must do more than just exist; it must perform. At Mansfield Sales & Marketing, we build websites that serve as the foundational pillar of your digital strategy, engineered to turn visitors into qualified leads.

- [Print Collateral](https://www.mansfield.us/print-collateral): In today's digital-first world, it's easy to overlook the power of tangible marketing materials. However, for companies with outside sales teams or those who frequently attend trade shows, professional print media collateral isn't just an asset—it's a necessity. We specialize in creating print materials that are fully integrated with your digital strategy, ensuring a seamless and powerful brand experience for your prospects.


- [Search Engine Marketing](https://www.mansfield.us/search-engine-marketing): As a B2B Sales Enablement Expert, Mansfield Sales & Marketing offers a comprehensive suite of Search Engine Marketing (SEM) services designed to enhance your online visibility and drive qualified leads. While SEM is often narrowly defined as paid advertising, its true scope is far broader, encompassing a range of strategies to dominate the search engine results page. At Mansfield, we leverage a holistic SEM approach that integrates both paid and organic tactics to achieve your sales and marketing goals.



- [Professionals Marketing](https://www.mansfield.us/houston-professionals-marketing): Boost your business with tailored professional marketing services. Contact us for effective strategies that drive growth!

- [What is GEO](https://www.mansfield.us/what-is-geo): Generative Engine Optimization (GEO) is the next evolution of traditional search engine optimization (SEO). While SEO focuses on ranking your website in a list of blue links on Google, GEO focuses on getting your brand, products, and information featured directly within the AI-generated answers that now appear at the top of search results

- [SEO Still Relevant](https://www.mansfield.us/seo-still-relevant): Is SEO still relevant in 2026? Yes. Learn why SEO is the critical foundation that powers all successful AEO and GEO (AI search) strategies.

- [Generative Engine Optimization (GEO)](https://www.mansfield.us/generative-engine-optimization-geo): Learn about Generative Engine Optimization (GEO) and how it makes your brand a trusted source for AI answers. Mansfield Marketing unites GEO, AEO, and SEO to future-proof your business.

- [What is SEO](https://www.mansfield.us/what-is-seo): Search Engine Optimization, or SEO, is the process of making your website more visible to people who are looking for your products or services on search engines like Google.

- [Is Content Necessary](https://www.mansfield.us/is-content-necessary): Is content marketing needed for SEO & GEO? Yes. Learn why fresh content is critical for ranking in Google and becoming the trusted source for AI answers.

- [Search Engine Optimization (SEO) Services](https://www.mansfield.us/search-engine-optimization-seo): Mansfield Marketing provides expert SEO services that act as the foundation for AEO and GEO. Learn how our united search strategy drives real business growth.

- [Home Page](https://www.mansfield.us/): Your Houston digital marketing experts. Mansfield specializes in B2B and industrial marketing solutions that drive results. Schedule a consultation today.

- [B2B Marketing](https://www.mansfield.us/houston-b2b-marketing): Boost your Houston business with tailored B2B marketing services. Contact us for effective strategies that drive growth!

- [Answer Engine Optimization (AEO)](https://www.mansfield.us/answer-engine-optimization-aeo): Learn about AEO (Answer Engine Optimization) and how it wins "answer box" results. Mansfield Marketing unites AEO, SEO, and GEO to build your brand's authority.

- [AEO and GEO](https://www.mansfield.us/aeo-and-geo): Why bundle GEO & AEO? Learn how Answer & Generative Engine Optimization use one content strategy to make your business the trusted answer on Google and in AI.


## Blog Posts


- [Houston B2B Marketing for Sub-Sectors and the Challenges They Face](https://www.mansfield.us/houston-b2b-marketing-for-sub-sectors-and-the-challenges-they-face)

- [How Houston Industrial Companies can Use GEO to Appear in AI Search Results](https://www.mansfield.us/how-houston-industrial-companies-can-use-geo-appear-in-ai-search-results)

- [Google & LinkedIn Ads for B2B Sales Leads: Warming Up The Audience](https://www.mansfield.us/google-linkedin-ads-for-b2b-sales-leads-warming-up-the-audience): Google & LinkedIn Ads for B2B Leads: Warming Up The Audience

- [Why Industrial Marketing in Houston is a Unique Challenge](https://www.mansfield.us/why-industrial-marketing-in-houston-is-a-unique-challenge)

- [How to Define "Awareness" in Marketing and Why Improving Your Business Awareness Matters](https://www.mansfield.us/how-to-define-awareness-in-marketing-and-why-improving-your-business-awareness-matters)

- [How to Reverse Engineer Your Competitors' Marketing Strategy and Stop Losing Sales to Them](https://www.mansfield.us/how-to-reverse-engineer-your-competitors-marketing-strategy-and-stop-losing-sales-to-them)

- ["Why Should I Choose You?": How to Define Your B2B Differentiation (Without Saying "Great Customer Service")](https://www.mansfield.us/why-should-i-choose-you-how-to-define-your-b2b-differentiation-without-saying-great-customer-service)

- [Marketing for a Start-Up Faces Unique Challenges](https://www.mansfield.us/the-challenges-marketing-for-a-start-up-faces)

- [Marketing That Ignites: How the FADA® Framework Uses the Fire Triangle to Drive Real Sales](https://www.mansfield.us/marketing-that-ignites-how-the-fada-framework-uses-the-fire-triangle-to-drive-real-sales)

- [Marketing Through Promotion vs. Marketing Through Attraction: Which is Right for Your B2B Business?](https://www.mansfield.us/marketing-through-promotion-vs-marketing-through-attraction-which-is-right-for-your-b2b-business)

- [Is Your Business Identity a Persona or a Brand? Why it Matters in Marketing?](https://www.mansfield.us/is-your-business-identity-a-persona-or-a-brand-why-it-matters-in-marketing)

- [Chart of West Texas Intermediate Crude (WTI) Oil Prices from 2016 With Predictions Through 2026](https://www.mansfield.us/wti-price-chart-2016-2026-projections): WTI Crude Price Trends (2016-2026) & Houston's Economic Outlook

- [10 Ways to Get More Qualified B2B Visitors to Your Website](https://www.mansfield.us/10-ways-to-get-more-qualified-b2b-visitors-to-your-website)

- [Why Marketing for an Excavator is Nothing Like Marketing for an Energy Drink](https://www.mansfield.us/why-marketing-an-excavator-is-nothing-like-marketing-an-energy-drink)

- [Prove Reliability to Oil & Gas Procurement: Beyond the Handshake](https://www.mansfield.us/prove-reliability-to-oil-gas-procurement-beyond-the-handshake)

- [Why Your Website Conversion Rate is the Most Important Metric](https://www.mansfield.us/why-your-website-conversion-rate-is-the-most-important-metric)

- [AI Search Isn't Reducing B2B Opportunities. It's Changing How You're Found.](https://www.mansfield.us/ai-search-isn-t-reducing-b2b-opportunities-it-s-changing-how-you-re-found)

- [Beyond the Bubble: 7 Alternative B2B Communities to Fuel Your Sales & Marketing Insights](https://www.mansfield.us/beyond-the-bubble-7-alternative-b2b-communities-to-fuel-your-sales-marketing-insights)

- [How to Grow Your Business When You Hate Networking: The Founder's Sales Dilemma](https://www.mansfield.us/how-to-grow-your-business-when-you-hate-networking-the-founder-sales-dilemma)

- [Are You Marketing from Inside the Expert’s Bubble?](https://www.mansfield.us/are-you-marketing-from-inside-the-experts-bubble)

- [Top 10 Frustrations with Marketing Agencies (And How to Avoid Them)](https://www.mansfield.us/top-10-frustrations-with-marketing-agencies-and-how-to-avoid-them)

- [Hiring a Marketing Partner vs. a Marketing Provider: Which Will Actually Grow Your Business?](https://www.mansfield.us/hiring-a-marketing-partner-vs-a-marketing-provider-which-will-actually-grow-your-business)

- [Houston Energy Sector Economic Impact & Forecast on Employment & Wages from 2016 Through 2026 (Forecast)](https://www.mansfield.us/houston-energy-sector-economic-impact)

- [Digital Marketing: DIY vs. Hiring an Agency. The Real Scoop on Making the Right Decision.](https://www.mansfield.us/digital-marketing-diy-vs-hiring-an-agency-the-real-scoop-on-making-the-right-decision)

- [The 5 Foundational Cracks That Are Silently Killing Your B2B Sales](https://www.mansfield.us/the-5-foundational-cracks-that-are-silently-killing-your-b2b-sales)

- [New LinkedIn Article: Is Your B2B Business Prepared for Houston's Next Boom (or Bust)? 3 Content Strategies for Every Cycle](https://www.mansfield.us/new-linkedin-article-is-your-b2b-business-prepared-for-houston-s-next-boom-or-bust-3-content-strategies-for-every-cycle)

- [New LinkedIn Article: Winning the Channel: A Houston Maritime Contractor's Guide to Digital Marketing](https://www.mansfield.us/new-linkedin-article-winning-the-channel-a-houston-maritime-contractor-s-guide-to-digital-marketing)

- [Beyond the Shop Floor: A Machine Shop's Guide to Winning Oil & Gas Contracts with the FADA Framework](https://www.mansfield.us/beyond-the-shop-floor-a-machine-shop-s-guide-to-winning-oil-gas-contracts-with-the-fada-framework)

- [Why Your B2B Marketing Feels Like a Treadmill (And How a Framework Can Get You Running)](https://www.mansfield.us/why-your-b2b-marketing-feels-like-a-treadmill-and-how-a-framework-can-get-you-running)

- [SEO and GEO: Why This Power Couple is the Future of Your B2B Search Strategy](https://www.mansfield.us/seo-and-geo-why-this-power-couple-is-the-future-of-your-b2b-search-strategy)

- [New LinkedIn Article: Navigating the Midstream: A Marketing Blueprint for Oil and Gas Companies](https://www.mansfield.us/new-linkedin-article-navigating-the-midstream-a-marketing-blueprint-for-oil-and-gas-companies)

- [New LinkedIn Article "The 'Lurker' Economy: Marketing to the 90% of B2B Prospects Who Never Fill Out a Form"](https://www.mansfield.us/new-linkedin-article-the-lurker-economy-marketing-to-the-90-of-b2b-prospects-who-never-fill-out-a-form)

- [The Local B2B Challenger: Navigating the PPC Battlefield Against National Giants](https://www.mansfield.us/the-local-b2b-challenger-navigating-the-ppc-battlefield-against-national-giants)

- [Why Your NAICS Code is a Powerful Marketing Tool: Unlock Hidden B2B Revenue](https://www.mansfield.us/unlock-hidden-b2b-revenue-why-your-naics-code-is-a-powerful-marketing-tool)

- [New LinkedIn Article "How Much Should I Spend on Google Ads When I'm Just Getting Started? One of the most common questions we hear from newcomers to the Google Ads service.](https://www.mansfield.us/new-linkedin-article-how-much-should-i-spend-on-google-ads-when-i-m-just-getting-started-one-of-the-most-common-questions-we-hear-from-newcomers-to-the-google-ads-service)

- [A Guide for Independent Contractors to Secure a Spot on Approved Vendor Lists: Navigating the Corporate Maze](https://www.mansfield.us/a-guide-for-independent-contractors-to-secure-a-spot-on-approved-vendor-lists-navigating-the-corporate-maze)

- [How to Build a Foundation for Small Business Owners with Limited Resources](https://www.mansfield.us/how-to-build-a-business-foundation)

- [New Article Published to LinkedIn this Morning. Navigating the Terrain: A Tale of Three Sectors in Oil and Gas Marketing](https://www.mansfield.us/new-article-published-to-linkedin-this-morning-navigating-the-terrain-a-tale-of-three-sectors-in-oil-and-gas-marketing)

- [How to Master E-E-A-T When the Owner Prefers Anonymity: Does the CEO Need a Spotlight?](https://www.mansfield.us/the-ceo-doesnt-need-a-spotlight-how-to-master-e-e-a-t-when-the-owner-prefers-anonymity)

- [The Great Decoupling: AI Search to Devour More Website Clicks Through 2025](https://www.mansfield.us/the-great-decoupling-ai-search-to-devour-more-website-clicks-through-2025)

- [More Revenue from the Leads You Already Have: Why Small Business Owners Can’t Afford to Ignore Sales Enablement](https://www.mansfield.us/more-revenue-from-the-leads-you-already-have-why-small-business-owners-cant-afford-to-ignore-sales-enablement)

- [As a Small Business, Do I Need to Hire an Agency for Sales Enablement or Marketing Services?](https://www.mansfield.us/as-a-small-business-do-i-need-to-hire-an-agency-for-sales-enablement-or-marketing-services)

- [How to Tackle the Daunting Task of Creating and Managing Your Own Website for Small Business Owners](https://www.mansfield.us/how-to-tackle-the-daunting-task-of-creating-and-managing-your-own-website-for-small-business-owners)

- [So you think you're ready for action? Well, maybe you are.](https://www.mansfield.us/so-you-think-you-re-ready-for-action-well-maybe-you-are)

- [Escaping the Price War: 5 Ways to Differentiate Your B2B Business](https://www.mansfield.us/escaping-the-price-war-5-ways-to-differentiate-your-b2b-business): Escaping the Price War: 5 Ways to Differentiate Your B2B Business

- [The ‘Clickless’ Search: How to Win in the Age of AI Answers](https://www.mansfield.us/the-clickless-search-how-to-win-in-the-age-of-ai-answers)

- [From Clicks to Contracts: 3 Practical Ways to Align Your Sales and Marketing Teams](https://www.mansfield.us/from-clicks-to-contracts-3-practical-ways-to-align-your-sales-and-marketing-teams)

- [Your Marketing Foundation: 7 Signs It's Time for a Digital Tune-Up](https://www.mansfield.us/your-marketing-foundation-7-signs-it-s-time-for-a-digital-tune-up)

- [Stop Competing on Price: Using the 'Differentiation' Principle to Win More Business](https://www.mansfield.us/stop-competing-on-price-using-the-differentiation-principle-to-win-more-business): Stop Competing on Price: Using the 'Differentiation' Principle to Win More Business

- [Is Your B2B Business Ready for AI Search? A Guide to Generative Engine Optimization (GEO)](https://www.mansfield.us/is-your-b2b-business-ready-for-ai-search-a-guide-to-generative-engine-optimization-geo)

- [Why Process-Driven Marketing Fails and What Our FADA® Framework Does Differently](https://www.mansfield.us/why-process-driven-marketing-fails-and-what-our-fada-framework-does-differently)

- [More Leads, Same Revenue? Why We Made Sales Enablement a Core Service](https://www.mansfield.us/more-leads-same-revenue-why-we-made-sales-enablement-a-core-service)