When your Website Inspires Action, You Take Your Industrial Brand to the Next Level
Doug Mansfield
September 23, 2019
As part of our new partnership with BIC Alliance our very own, Doug Mansfield, wrote an article on the power of an effective website. Here’s a snippet below where you can learn how to get your audience to take action.
“When people visit your website they should instantly feel confident that you are an expert in your field. This should start with a clear purpose that is concise and consistent with your brand. The communication of your website homepage is critical, so limit the number of words and use language that encourages action in the marketing copy.”
This is a game-changer for search and information discovery. Increasingly, people aren't just typing keywords into a search bar; they are asking complex questions to AI assistants. They're seeking recommendations, summaries, and direct answers. If your website isn't optimized for these AI-driven conversations, you're going to become invisible to a growing segment of your potential audience.
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