As a B2B Sales Enablement Expert, Mansfield Sales & Marketing develops custom web applications and interactive tools designed to empower your sales team and engage your prospects. We bridge the gap between marketing and sales by creating tailored digital assets that serve as powerful sales collateral.

Whether it's an online comparison calculator to help visitors make informed decisions, a Sales Enablement ROI Calculator to quantify value, or a self-evaluation tool to assess needs, we build the tools that help close more deals.

Examples of Our Custom Web Applications

We utilize these tools ourselves to demonstrate their value and effectiveness:

• B2B Sales Enablement ROI Calculator: This tool estimates the financial impact of improving a sales enablement process, allowing potential clients to see the quantifiable value of our services. See it here: https://www.mansfield.us/roi-calculator
• Assess Your Sales Enablement Score: A self-evaluation tool that allows a user to assess their current sales enablement score by answering 20 questions across key areas like Content, Training, Technology, and Strategy. Try it here: https://www.mansfield.us/assessment
• FADA® Marketing Score Assessment: Based on our proprietary FADA® Marketing Framework, this assessment helps businesses evaluate their current marketing strategy. Take the assessment here: https://www.fada.pro/fada-score-assessment

Customer-Facing vs. Internal Tools

Our custom web applications can be deployed in two primary ways to support your business goals:

• Customer-Facing Tools: Deployed on your website, these tools act as powerful lead-generation magnets. Online calculators, interactive assessments, and configuration tools engage visitors, provide immediate value, and often act as "gated content" to convert anonymous visitors into qualified sales prospects for your team.
• Internal Sales Support Tools: We can also design applications for internal use only. These tools empower your sales team by simplifying complex tasks. Examples include internal quote estimators, dynamic pricing calculators, or competition comparison matrixes that provide your team with the data and resources needed to respond to prospects quickly and accurately.

Contact Mansfield today for a free evaluation to determine how a custom web application can empower your sales team and increase your sales conversions