Mansfield Marketing Blog & News

As part of our new partnership with BIC Alliance our very own, Doug Mansfield, wrote an article on why Your Company Name Matters. Here’s a snippet below where you can learn how branding relates to your company naming strategy. 

“Mansfield Marketing offers a reliable method for building name recognition and association: It’s called “branding.” In the world of advertising, branding is essential even for the best-known companies. In general, digital branding is a more affordable form of advertising than direct response because it can reach more people for less money, provided the branding campaign is managed by a competent agency”