713-936-5557
sales@mansfield.us
U.S. Veteran Owned
Mansfield Marketing LLC
22001 Northpark Dr #240
Kingwood, TX 77339, USA
FADA® Marketing Strategy
by
Mansfield Marketing
Mansfield created the FADA® marketing strategy to meet the sales, awareness, and brand recognition goals of our clients. FADA® is an organized approach that gives structure and purpose to services we provide. Achieve the highest possible return on your investment when Mansfield manages your marketing strategy.
FADA® - Our Trademarked Marketing Strategy
FADA is a Mansfield trademarked marketing strategy to achieve the sales, awareness, and brand recognition goals of our clients. FADA guides the services we provide and generates the results we deliver to clients. FADA is an acronym for Foundation, Awareness, Differentiation, and Action.
The Four Elements of FADA®
Foundation
We increase brand recognition and trust. We define your business as the preferred provider to increase your closing rate and sell on value, not price.
Awareness
We inform more key decision makers about your solutions. We target professional and organizational attributes to reach precisely the right people.
Differentiation
We distinguish your brand, products, solutions and processes from competitors making similar claims. We explain the difference using positive comparisons.
Action
We increase the probability that a qualified sales prospect will contact you and enter the sales pipeline using conversion optimization.
The details of how we execute FADA for clients aren't shared on our website. Understandably, we don't make our playbook public knowledge. To see examples and learn how FADA can work for your company please schedule a sales discovery call.
