H1 Title: Marketing a Machinery OEM Through an 18-Month Sales Cycle Content Summary: Write this long-cycle nurture post for the Heavy Equipment cluster. The target search term is "industrial machinery manufacturer marketing." Open with the core idea: capital machinery sells over a year or more, so the OEM's marketing job is to stay credible and present across a long evaluation, not to generate a fast lead. Walk through the assets that carry a specialty machinery or packaging OEM through a long cycle, technical proof, ROI and payback content, and reasons to re-engage at each stage. Address attribution honestly for long-cycle sales without inventing metrics. Include a short list of touchpoints that matter. Write in first-person "I" voice throughout. National. Do not invent figures, percentages, dates, clients, or consultation stories, and do not use em dashes; use only statistics cited to a named public source or numbers Doug provides. Internal links, placed in the first and second H2 sections and sourced only from Content/internal_linking.xlsx: the /heavy-equipment hub as the fixed anchor, paired with /specialty-industrial-machinery and /packaging-machinery-oems. Follow the full Content/blog.md workflow, structure, and pre-publish checklist, including the "How Mansfield Can Help" closing with the /get-a-quote CTA and phone number (713) 936-5557.
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