New LinkedIn Article "The 'Lurker' Economy: Marketing to the 90% of B2B Prospects Who Never Fill Out a Form"

In the competitive B2B landscape, it's easy to get caught in a downward spiral of price competition. When a prospect's decision comes down to a few dollars, you're not just sacrificing margin; you're racing to the bottom. This approach devalues your expertise and commoditizes your service. The solution is to shift the

In the competitive B2B landscape, companies are constantly searching for an edge—a new channel for qualified leads or a way to distinguish themselves from the competition. What if a simple government classification code could open a door to significant sales opportunities you’re currently missing? For many B2B, industrial, and professional service companies, that's exactly what a North American Industry Classification System (NAICS) code can do.

Local B2B service providers using Google Ads and Microsoft Ads are finding themselves in a digital turf war. The culprit? National brands with deep pockets are casting wide advertising nets, driving up the cost of local ad placements and making it increasingly difficult for smaller, local firms to compete for business clients in their own backyards.

In the world of sales and marketing, "Action" is the moment we all strive for. It's the pivotal event when a visitor to your website, a follower on your social networks, or a user of an AI search tool decides to engage. They place a phone call, fill out a contact form, request a quote, or in some other way, enter your sales pipeline. This is the goal—the measurable result that signals the start of a new customer relationship.

How much to spend on Google Ads depends heavily on your industry and the competition you face. Still, we realize that just saying "it depends" is not helpful, so please take this into account as you read on.

For independent contractors, landing a project with a large corporation can be a game-changer, offering lucrative opportunities and a significant boost to their portfolio. However, the path to eligibility is often paved with a formal and sometimes complex vendor approval process. Securing a coveted spot on a big company's approved vendor list requires a strategic approach, meticulous preparation, and a clear understanding of corporate expectations. This guide outlines the essential steps and strategies to help independent contractors navigate this process and position themselves for success.

As a small business owner, you wear many hats—CEO, head of sales, customer service manager, and often, the chief marketing officer. In today's digital world, that last role almost always includes being the reluctant webmaster. The task of creating or managing a website can feel daunting, but it’s one of the most critic

For a small business owner, the two most limited resources are almost always time and money. When you're busy running daily operations, managing clients, and putting out fires, "building your marketing foundation" can sound like a daunting, expensive project you simply can't get to.