New LinkedIn Article "How Much Should I Spend on Google Ads When I'm Just Getting Started? One of the most common questions we hear from newcomers to the Google Ads service.

Local B2B service providers using Google Ads and Microsoft Ads are finding themselves in a digital turf war. The culprit? National brands with deep pockets are casting wide advertising nets, driving up the cost of local ad placements and making it increasingly difficult for smaller, local firms to compete for business clients in their own backyards.

In the world of sales and marketing, "Action" is the moment we all strive for. It's the pivotal event when a visitor to your website, a follower on your social networks, or a user of an AI search tool decides to engage. They place a phone call, fill out a contact form, request a quote, or in some other way, enter your sales pipeline. This is the goal—the measurable result that signals the start of a new customer relationship.

For independent contractors, landing a project with a large corporation can be a game-changer, offering lucrative opportunities and a significant boost to their portfolio. However, the path to eligibility is often paved with a formal and sometimes complex vendor approval process. Securing a coveted spot on a big company's approved vendor list requires a strategic approach, meticulous preparation, and a clear understanding of corporate expectations. This guide outlines the essential steps and strategies to help independent contractors navigate this process and position themselves for success.

As a small business owner, you wear many hats—CEO, head of sales, customer service manager, and often, the chief marketing officer. In today's digital world, that last role almost always includes being the reluctant webmaster. The task of creating or managing a website can feel daunting, but it’s one of the most critic

For a small business owner, the two most limited resources are almost always time and money. When you're busy running daily operations, managing clients, and putting out fires, "building your marketing foundation" can sound like a daunting, expensive project you simply can't get to.

Today I published an article to LinkedIn titled Navigating the Terrain: A Tale of Three Sectors in Oil and Gas Marketing. Please have a look if the topic interests you.

This is a question many small business owners grapple with, and the simple answer is no—you do not need to hire an agency. However, that answer is entirely contingent on your ability and willingness to dedicate the time to research and implement the necessary steps to achieve your sales and Marketing goals.

What happens when the primary source of a company's experience and expertise is a business owner who prefers to remain in the background? Google's E-E-A-T guidelines—Experience, Expertise, Authoritativeness, and Trustworthiness—have become paramount for success in both SEO and GEO. These principles are Google’s way of ensuring that users receive information from credible, reliable sources. So, How do we Demonstrate Experience and Expertise without citing the owner or CEO?