Investing Time Instead of Money
This is a question many small business owners grapple with, and the simple answer is no, you do not need to hire an agency. However, that answer is entirely contingent on your ability and willingness to dedicate the time to research and implement the necessary steps to achieve your sales and Marketing goals.
Do You Enjoy the Process?
Many small business owners I've known truly enjoy the process of learning and creating the elements necessary for a successful marketing strategy. They find satisfaction in building and updating a website, creating content, engaging on social media, and tackling
search engine optimization (SEO). They see these tasks as an integral and rewarding part of building their business.
On the other hand, many small business owners prefer to spend their time running the business itself. Their days are filled with essential tasks like bookkeeping, managing cash flow, invoicing, and, most importantly, providing the products or services they sell. For these owners, the additional responsibility of creating and implementing an effective sales and marketing plan can feel like a burden.
So, you need to ask yourself: Are you a dedicated do-it-yourselfer, or do you prefer to manage your business and hire experts to increase the quantity and quality of your sales opportunities?
Which Category Do You Fit In? A Quick Assessment
Review this list to help determine which path might be a better fit for you and your business.
- Question 1:
- [ ] I enjoy the process of learning new software and digital marketing techniques.
- [ ] I prefer to delegate tasks that fall outside of my core expertise to focus on what I do best.
- Question 2
- [ ] I have several hours I can consistently dedicate each week to content creation, SEO, and social media.
- [ ] My time is most valuable when spent directly serving my clients, managing my team, and running operations.
- Question 3
- [ ] I feel confident in my ability to write compelling copy for my website, ads, and sales materials.
- [ ] I would rather have a professional ensure my messaging is consistent, effective, and targeted to the right audience.
- Question 4
- [ ] I view marketing as a hands-on investment of my time that I want to control directly.
- [ ] I view marketing as a financial investment in my business, and I expect it to generate a measurable return.
If you found yourself checking more of the first options in each pair, a DIY approach might be perfect for you. If the second options resonated more, you likely prefer to focus on your business and could benefit from hiring an expert partner.
Navigating the Cost and Choice of a Marketing Partner
We know the cost of sales and marketing services is an important, often decisive, factor for any small business. It can be difficult to choose the right service provider because there is a wide discrepancy in the fees they charge. This variation can make it challenging to compare apples to apples and find a partner who offers real value.
Mansfield Marketing is a U.S.-based company with over 15 years of experience helping businesses grow. We offer competitive pricing comparable to other U.S.-based agencies that have over a decade of experience and a history of satisfied client reviews. We focus on bridging the gap between marketing and sales to achieve tangible results that affect your bottom line.
A Path Forward, No Matter Your Choice
Ultimately, hiring an agency is not always required for success. A well-designed strategy is the most critical element. For business owners who choose the DIY route, we believe in empowering you with the right tools. The
FADA® Marketing Framework is a reliable, results-oriented strategy that we make free to use for business owners and agencies. We encourage you to explore it to guide your efforts and achieve your desired sales results.
If you’ve determined that your time is best spent on your business, Mansfield is here to help.
Contact us today for a free evaluation to determine if we are the right fit to empower your sales team and grow your business.
